You Want Campaigns? We Got Campaigns.
Whether you are a non-profit, political candidate, socially minded brand or concerned citizen, HMC is your resource for interactive campaigns. We work with you to start, grow, and capitalize on the power of strong digital communities to create lasting and reliable donors, supporters, and customers.
Jewish Coastal North County Promotion Campaign
Cause:
The Leichtag Foundation, in collaboration with the Center for Leadership Initiatives,
is running a study to learn more about the Jewish community living in Coastal North
County San Diego, to inform their future grant making process. HMC was engaged
to support the study, by creating a recruiting/inspirational video and supplemental
website to inform residents about the effort and collect ideas about where North
County should be heading.
Effect:
HMC created a successful motion graphic video and interactive portal that
dynamically displayed all idea submissions as Post-It Notes. The video and portal
have been integral in soliciting ideas and focus group participants for the study,
which will be release in mid-2012.
Effective Campaigns are just as Critical as they are Feasible
IMPORTANT TRENDS:
- DECLINING GOV FUNDS: The loss of significant government funding is forcing organizations to seek unrestricted sources of funds. Strong social media campaigns help supplement the lost money. HMC will help you bounce back!
- MONEY IS AVAILABLE: Large foundations issue capacity grants ($10,000-$100,000) to support social media programs among cause organizations. HMC knows where the money is!
- CORPORATE CHALLENGES EXIST: Large corporations CSR programs run quarterly social good challenges that require organizations to rally votes from their base to win millions of dollars in prize money. HMC knows how to launch a challenge and win them too!
Here’s My Chance Philly
Here’s My Chance (HMC) Philly is an interactive video campaign that spotlights innovative organizations and community leaders making Philly a stronger and more vibrant city. In collaboration with The Spruce Foundation and Young Involved Philadelphia’s “State of Young Philly”, HMC Philly looks to close the gap between institutional giving and grassroots innovation. By offering challenges with complimentary rewards, HMC Philly will foster innovative solutions to Philadelphia’s most challenging problems.
Campaign Elements: Video testimonials (user generated and harvested), custom web design, challenges, motion graphics, event support, and campaign strategy/management services.
The Israel Conversation Project
Similar to HMC Philly, The Israel Conversation Project (ICP) is an interactive video campaign that spotlights innovative organizations and community leaders making Israel a stronger and more vibrant city. The campaign was inspired by Ofanim, a mobile classroom initiative supporting underserved youth communities in Israel’s periphery. ICP is supported by The Reut Institute, PresenTense, and Israel Gives.
Campaign Elements: Video testimonials (user generated and harvested), custom web design, challenges, motion graphics, event support, and campaign strategy/management services.